About C7

C7 IS A LIFELONG PROJECT BY MYSELF, CAMERON CAMPBELL CRAIG, THAT WILL SERVE AS A TIME CAPSULE OF MY LIFE ON THIS PLANET. THE GOAL OF THIS BRAND IS TO BE INCREDIBLY PERSONAL, GIVING THE VIEWER AN INSIGHT INTO THE KIND OF PERSON I AM/WAS. THE C7 FAMILY IS A DIRECT RESULT OF THIS, SINCE I FEEL THAT THERE IS NOTHING MORE PERSONAL THAN JOURNAL-ENTRY STYLE WRITING. THE MORE WORK THAT IS PRODUCED AND RELEASED UNDER THIS BRAND, THE MORE OF MYSELF THAT WILL BE ABLE TO OUTLIVE MY HUMAN EXISTENCE. WITH SUSTAINABILITY BEING ONE OF THE KEY FOCUSES OF THE BRAND, EVERYTHING RELEASED IS INTENDED TO LIVE AN EXTREMELY LONG LIFE. NOTHING WILL EVER BE RELEASED FOR THE SOLE PURPOSE OF PROFIT, SEEING AS THIS IS THE COMPLETE OPPOSITE OF THE PURPOSE OF THIS PROJECT. EVERY C7 PRODUCT OBTAINED BY AN INDIVIDUAL IS A BOND BETWEEN MYSELF AND THAT PERSON. ANY ISSUES THAT SOMEONE HAS WITH A C7 ITEM CAN BE DIRECTLY AND EFFICIENTLY SOLVED BY THE TEAM, SINCE WE BELIEVE THAT THIS WILL DIRECTLY CONTRIBUTE TO THE LONGEVITY OF OUR PRODUCTS. WHETHER ITS A JACKET, A WALLET, OR EVEN A LIGHTER, WE ARE ALWAYS WILLING TO MAKE REPAIRS TO ENSURE THE CONTINUED USE OF THOSE ITEMS IN THE LIVES OF OUR COMMUNITY MEMBERS. C7 IS A PIECE OF ME AND I WILL TREAT IT AS AN EXTENSION OF MYSELF, WITH EVERYTHING IN ITS UNIVERSE BEING BASED IN LOVE.