C7 FAMILY
7/21/26
#12 - CONCEPTS
THE IDEA OF BRINGING CONCEPTS THAT ONLY EXIST IN YOUR MIND INTO REALITY IS SOMETHING IM DEEPLY INFATUATED BY. WHEN WE THINK ABOUT IT, EVERYTHING THAT HAS EVER BEEN MADE WAS CONCEPTUALIZED BY SOMEONE BEFORE IT BECOME A PHYSICAL REALITY. EVEN IF IT WAS ONLY A LITTLE BIT OF THOUGHT THAT WENT INTO IT, THE IDEA GETS CREATED IN THE PERSON’S IMAGINATION FIRST, ALLOWING THEM TO EVENTUALLY TRANSFER THAT IDEA INTO THE REAL WORLD. I THINK ITS INSANELY COOL THAT WE ARE ABLE TO CRAFT THESE CONCEPTS IN OUR MINDS BEFORE MAKING ANY PHYSICAL EFFORT TOWARDS THEM. WHILE MOST PEOPLE WOULD SAY THAT IF IT JUST EXISTS IN YOUR MIND AND NOT IN YOUR PHYSICAL REALITY, THAT IT IS NOT REAL, HOWEVER I BELIEVE THAT THE VERSION OF THE CONCEPT THAT EXISTS IN YOUR MIND IS THE MOST PURE VERSION OF THAT IDEA. AS SOON AS WE START TRYING TO FIGURE OUT HOW TO BREATH LIFE INTO AN IDEA, WE BECOME LIMITED BY THE WAYS IN WHICH WE THINK IT IS POSSIBLE TO DO IT. WE ARE LIMITED BY THE WAY THINGS HAVE BEEN DONE BEFORE NOW, SINCE THIS IS HOW OUR MIND INITIALLY TRIES TO SOLVE THE PROBLEM. UNLESS YOU PURPOSEFULLY ALLOW YOURSELF TO THINK OUTSIDE THESE BOUNDARIES, IT IS INCREDIBLY EASY FOR YOUR AUTOPILOT TO TAKE OVER AND SOLVE THE ISSUE. I WANT TO KNOW WHAT HAPPENS WHEN YOU COMPLETELY IGNORE EVERYTHING THAT IS USUALLY DONE TO MAKE THIS IDEA A REALITY, AND INSTEAD SOLELY BASE THE PROCESS OFF OF WHAT YOU THINK IS POSSIBLE.
THIS CONCEPT CAN BE TRANSLATED INTO ANY MEDIUM, BUT IN MY CASE, I LOOK AT FASHION AND CREATING ART THROUGH THIS LENSE. THE MAJORITY OF IDEAS IVE HAD SINCE I STARTED THIS PROJECT, IVE BEEN ABLE TO BRING INTO REALITY. IN MOST CASES, THE VERSION OF THE IDEA THAT EXISTS WITHIN YOUR MIND WILL LOOK VERY DIFFERENT THAN THE ONE THAT EXISTS IN THE REAL WORLD. I DON’T THINK THIS IS NECESSARILY A BAD THING, BUT I THINK ITS IMPORTANT TO TRY AND EMULATE THE PURIST VERSION OF THE IDEA TO THE BEST OF YOUR ABILITY. THE PHYSICAL VERSION OF THE IDEA USUALLY BECOMES A REFLECTION OF THE TIME PERIOD IT EXISTS IN, AS OPPOSED TO AN IDEA THAT EXISTS INDEPENDENTLY IN SOMEONE’S IMAGINATION, AND I DONT THINK THIS IS A BAD THING EITHER. IF ANYTHING, ITS KIND OF COOL THAT WHEN IT EXISTS HAS AN EFFECT ON HOW IT EXISTS. BUT, IF THE GOAL IS TO MAKE AN EXTREMELY PERSONAL WORK THAT IS NOT EFFECTED BY OUTSIDE FORCES AND IS INSTEAD A REFLECTION OF INSIDE FORCES, WE MUST GIVE THE PURE IDEA ALL OF OUR ATTENTION AND ENERGY. THIS ENERGY CAN BE DIRECTLY USED IN BRINGING IT TO LIFE AND IS ACTUALLY THE KEY TO CREATING THE MOST AUTHENTIC WORK POSSIBLE.
IF THE VERSION THAT EXISTS WITHIN OUR MINDS REQUIRES A MORE SPECIFIC AND POSSIBLY MORE DIFFICULT PROCESS TO CREATE, IT IS IMPORTANT TO RESPECT THIS FACTOR AND CONSIDER IT DEEPLY WHEN WORKING TOWARDS THE GOAL. A LOT OF THE TIMES WE ATTEMPT TO BRING THE IDEA INTO REALITY, WE ARE BURDENED BY THE WANT TO DO IT IN THE EASIEST WAY POSSIBLE. THIS IS A DIRECT RESULT OF OUR SOCIETY AND THE TOOLS WE NOW HAVE ACCESS TO, SO IT IS A COMPLETELY NORMAL OCCURRENCE. OVER TIME, EVERYDAY THINGS HAVE BEEN MADE EASIER, WHETHER IT’S DUE TO ADVANCEMENTS IN TECHNOLOGY OR THE OVERALL PROCESS ITSELF. EITHER WAY, LETTING THIS RULE YOUR CREATIVE JOURNEY WILL USUALLY RESULT IN WORK THAT IS LESS PERSONAL TO THE ONE THAT MADE IT. A GOOD EXAMPLE OF THIS IS OUTSOURCING WORK FOR A PROJECT. OBVIOUSLY IT CAN BE OVERWHELMING TO DO ALL PARTS OF A PROJECT YOURSELF, HOWEVER I DO BELIEVE THAT THIS IS WHERE THE MOST PERSONAL AND EMOTIONAL WORK CAN BE FOUND. EVEN IF CERTAIN PARTS OF THE IDEA AREN’T UP TO PAR WITH OTHER PEOPLES IDEAS, IT IS STILL A DEEPER REFLECTION OF THE ARTIST WHO BROUGHT IT TO LIFE. TO ME, THIS MAKES AN IDEA INSTANTLY SUPERIOR TO ANY OTHER THAT WAS A RESULT OF FULLY OUTSOURCED WORK AND CONCEPTS. THIS ENTIRE CONCEPT IS DEEPLY IMBEDDED INTO THE ART I CREATE, WITH A HEAVY EMPHASIS ON THINGS BEING MADE IN HOUSE. I HOPE THAT THIS ENERGY IS EMBODIED IN C7, AND I LOOK FORWARD TO TELLING YOU ABOUT MORE OF MY THOUGHT PROCESSES LIKE THIS.
-CAMERON CAMPBELL CRAIG